Showing posts with label vokda. Show all posts
Showing posts with label vokda. Show all posts

Wednesday, September 17, 2008

Get to know FLIRTY!!!

FLIRTY offers the idea of fun, excitement, adventure and pure sexiness with every sip as it reveals its unique, sweet with a little tart flavor.

We make FLIRTY Vodka from the highest quality grains and essential oils of Wild Cherries combined with a luxurious Vanilla Crème Liqueur.

Because of the creative bottle design, FLIRTY will look fabulous on every shelf, liquor cabinet, or bar. Even when the bottle is empty, it will be incredibly hard to discard.

Furthermore, the FLIRTY mixed martini drinks such as “So Flirty”, “Wild by Nature”, “Cherry Darling”, “Kiss Me Two Times”, are a thrill to order – These drinks have already been established and given to all the “hot spot” nightclubs.

"Many sellers make the mistake of paying more attention to the specific products they offer than to the benefits and experiences produced by the products. These sellers suffer from marketing myopia." Armstrong & Kotler, Ch1 - P. 39

In order to avoid marketing myopia, FLIRTY drinkers can submit ideas for their own mixed drinks recipes on the FLIRTY website. Also on the same site, drinkers can share wild, flirty stories – real or fictional, about nighttime escapades or even a run-in with the delivery person. We also encourage as much feedback as our customer would like to offer.

We make FLIRTY for one reason and one reason only - pure delight and it is our main goal to pass that delight on to every pair of lips (and the person attached to them) that has the pleasure of sipping FLIRTY.

First Poster of Ad Campaign



Click image to enlarge.

FLIRTY TARGET MARKET - "Ultimately, marketing managers must decide which customers they want to target and on the level, timing, and nature of their demand. Simply put, marketing management is customer management and demand management." Armstrong & Kotler, Ch1 - P. 41

Our target market is young ladies in their early twenties to early forties. Ladies who are most likely single or at least pretend to be during their "girls nite out". A FLIRTY Girl has a naturally vibrant and vivid personality or maybe they drink FLIRTY to bring that out of them. Either way, a FLIRTY Girl is a fun girl, a sexy girl... An Adverturous Girl!

Sunday, August 31, 2008

Come FLIRT with us!

We will be holding our FLIRTY VODKA unveiling in three days!

Has the suspense been driving you WILD?
Does the idea have you seeing CHERRY?
Are you ready to taste ADVENTURE?

Be one of the very first to try FLIRTY!

FLIRTY will be unveiled at the Victoria's Secret nearest you!!!

SATURDAY, OCTOBER 11, 2008
@ 7 pm

It will be the kind of party you have only dreamed about!


"Local marketing can drive up manufacturing and marketing costs by reducing economies of scale." Armstrong & Kotler, Ch6 - P.18 After test marketing FLIRTY in our very diverse local market and receiving such high accolades from all, we decided to follow up with a large scale nation-wide unveiling with a VIP atmosphere. And after that we plan to heavily rely on word-of-mouth marketing for at least the the first quarter.

PRIMARY DATA COLLECTION RESULTS - "Observational research involves gathering primary data by observing relevant people, actions, and situations… Researchers often observe consumer behavior to glean customer insights they can’t obtain by simply asking customers questions." Armstrong & Kotler, Ch4 - P. 137 Our local test marketing session was at Love Jones, a lingerie boutique in the Hard Rock Hotel in Las Vegas, NV. We received such extremely positive feedback we decided to do a national product reveal. Since there are not Love Jones stores across the country, we decided to make the location Victoria's Secret.