Comment to Finn MacCool
My response to the entry titled "Logo for Finn mac Cool Vodka" on the Finn mac Cool blog."I really like your design. Very Celtic, and the picture of Ireland at the top is great! Would love to read the story of "Finn mac Cool"!"
Response to Finn Mac Cool Video
"Specialty products are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort." Armstrong & Kotler, Ch. 7 – P.223
I can definitely see a very specific group of people buying this Vodka. although it has a very distinct market, I can still see other who are just fascinated by the concept reaching for it and possibly making this vodka a staple in their cabinet.
Comment to B State Studios
My response to reading the article on B State Studios blog titled "Super-Premium Vodkas boost sales"."This is a really great and very informative article. It brought things to my attention I would have never thought about such as the U.S. and Russia being the only countries really into premium and specialty Vodkas. I would have thought that many countries were into drinking high end vodka."
Comment to Blushing Bride Vodka
"In its quest to create customer value, the firm needs to look beyond its own value chain and into the value chains of its suppliers, distributors, and ultimately, customers…. More companies are partnering with the other members of the supply chain to improve the performance of the customer delivery network." Armstrong & Kotler, Ch. 2 – P.78
I think you've done a terrific job deciding who to partner with. Blushing Bride teamed up with Blush Nightclub is an excellent idea. It wouldn't be a bad idea to partner up with the Wynn altogether. They could offer Blushing Bride to their newly wed couples. They could even put it in the Bride's Room inside the Wedding Salon for some prenump shots...
Comment to Forged Vodka - Welcome
"To create value for customers and to build meaningful relationships with them, marketers must first gain fresh, deep insights into what customers need and want. Companies use such customer insights to develop competitive advantage." Pg. 128
It seems to me that you certainly have found a gap to fill in the vodka market. Many Vodkas are geared towards women or are a bit on the bourgeoisie side. You really have something that none of your competitors do and that's studlyness ;)
Comment to Kettle V. New Vodka, New Generation - "Ad Campaign - Magazine, Billboards Part 2"
"The marketing strategy states that to be successful, a company must provide a greater customer value and satisfaction than its competitors do. Thus, marketers must do more than simply adapt to the needs of target consumers. They also must gain strategic advantage by positioning their offerings strongly against competitors offering in the minds of consumers." Armstrong & Kotler, Ch. 3 – P.99
With your ads you have done just this - There is definitely a strong position established here. You have created an excellent concept. The vodka itself has a nice classy feel while the ads transmit a sense of humor from the brand. Something about it says "we're sophisticated but we're not afraid to laugh and be a little silly." Way to strike that balance unlike any of your competitors!
My response to the entry titled "Logo for Finn mac Cool Vodka" on the Finn mac Cool blog."I really like your design. Very Celtic, and the picture of Ireland at the top is great! Would love to read the story of "Finn mac Cool"!"
Response to Finn Mac Cool Video
"Specialty products are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort." Armstrong & Kotler, Ch. 7 – P.223
I can definitely see a very specific group of people buying this Vodka. although it has a very distinct market, I can still see other who are just fascinated by the concept reaching for it and possibly making this vodka a staple in their cabinet.
Comment to B State Studios
My response to reading the article on B State Studios blog titled "Super-Premium Vodkas boost sales"."This is a really great and very informative article. It brought things to my attention I would have never thought about such as the U.S. and Russia being the only countries really into premium and specialty Vodkas. I would have thought that many countries were into drinking high end vodka."
Comment to Blushing Bride Vodka
"In its quest to create customer value, the firm needs to look beyond its own value chain and into the value chains of its suppliers, distributors, and ultimately, customers…. More companies are partnering with the other members of the supply chain to improve the performance of the customer delivery network." Armstrong & Kotler, Ch. 2 – P.78
I think you've done a terrific job deciding who to partner with. Blushing Bride teamed up with Blush Nightclub is an excellent idea. It wouldn't be a bad idea to partner up with the Wynn altogether. They could offer Blushing Bride to their newly wed couples. They could even put it in the Bride's Room inside the Wedding Salon for some prenump shots...
Comment to Forged Vodka - Welcome
"To create value for customers and to build meaningful relationships with them, marketers must first gain fresh, deep insights into what customers need and want. Companies use such customer insights to develop competitive advantage." Pg. 128
It seems to me that you certainly have found a gap to fill in the vodka market. Many Vodkas are geared towards women or are a bit on the bourgeoisie side. You really have something that none of your competitors do and that's studlyness ;)
Comment to Kettle V. New Vodka, New Generation - "Ad Campaign - Magazine, Billboards Part 2"
"The marketing strategy states that to be successful, a company must provide a greater customer value and satisfaction than its competitors do. Thus, marketers must do more than simply adapt to the needs of target consumers. They also must gain strategic advantage by positioning their offerings strongly against competitors offering in the minds of consumers." Armstrong & Kotler, Ch. 3 – P.99
With your ads you have done just this - There is definitely a strong position established here. You have created an excellent concept. The vodka itself has a nice classy feel while the ads transmit a sense of humor from the brand. Something about it says "we're sophisticated but we're not afraid to laugh and be a little silly." Way to strike that balance unlike any of your competitors!
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