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ITS ALL ABOUT THE CUSTOMERS - "Above all else, new-product development must be customer centered. When looking for and developing new products, companies often rely too heavily on technical research." Armstrong & Kotler, Ch. 8 – P.274
When deciding how to brand our vodka, we got out there, asked around, test marketed, and really saw how people were reacting to the FLIRTY concept. We observed how the brand positioned in our customers minds and with that, we sculpted the FLIRTY Vodka we have today.
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