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FLIRTY VALUE ADDED PRICING - "In many marketing situations, the challenge is to build the company’s pricing power – its power to escape price competition and to justify higher prices and margins without losing market share." Armstrong & Kotler, Ch9 - P.294
Our price is far from modest but it's far and maybe closer to what some my call outrageous. But our customers get what they pay for and that is exclusivity. When one purchases a bottle of FLIRTY Vodka they will spend roughly eighty dollars but with that, they get so much more than vodka. Customers will recieve a key to the exclusive online FLIRTY Community where they mingle, chat, rant, and download VIP invites to parties in their area.
Our price is far from modest but it's far and maybe closer to what some my call outrageous. But our customers get what they pay for and that is exclusivity. When one purchases a bottle of FLIRTY Vodka they will spend roughly eighty dollars but with that, they get so much more than vodka. Customers will recieve a key to the exclusive online FLIRTY Community where they mingle, chat, rant, and download VIP invites to parties in their area.
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