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FLIRTY TARGET MARKET - "Ultimately, marketing managers must decide which customers they want to target and on the level, timing, and nature of their demand. Simply put, marketing management is customer management and demand management." Armstrong & Kotler, Ch1 - P. 41
Our target market is young ladies in their early twenties to early forties. Ladies who are most likely single or at least pretend to be during their "girls nite out". A FLIRTY Girl has a naturally vibrant and vivid personality or maybe they drink FLIRTY to bring that out of them. Either way, a FLIRTY Girl is a fun girl, a sexy girl... An Adverturous Girl!
Our target market is young ladies in their early twenties to early forties. Ladies who are most likely single or at least pretend to be during their "girls nite out". A FLIRTY Girl has a naturally vibrant and vivid personality or maybe they drink FLIRTY to bring that out of them. Either way, a FLIRTY Girl is a fun girl, a sexy girl... An Adverturous Girl!
3 comments:
Very good......
I really like your blogspot. Great choice of colors with lots of content. I'll be back!
"Surprisingly, some loyal customers can be unprofitable, and some disloyal, profitable. Keep the consistent big spenders and lose the erratic small spenders." Armstrong & Kotler, Ch1 - P.24
Great bottle design and imagery! Very attractive design, grabs your attention very quickly. Is the market you're getting into actively going to purchase your vodka? It may be surprising who purchases your vodka, despite obvious marketing targets!
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