FLIRTY offers the idea of fun, excitement, adventure and pure sexiness with every sip as it reveals its unique, sweet with a little tart flavor.
We make FLIRTY Vodka from the highest quality grains and essential oils of Wild Cherries combined with a luxurious Vanilla Crème Liqueur.
Because of the creative bottle design, FLIRTY will look fabulous on every shelf, liquor cabinet, or bar. Even when the bottle is empty, it will be incredibly hard to discard.
Furthermore, the FLIRTY mixed martini drinks such as “So Flirty”, “Wild by Nature”, “Cherry Darling”, “Kiss Me Two Times”, are a thrill to order – These drinks have already been established and given to all the “hot spot” nightclubs.
"Many sellers make the mistake of paying more attention to the specific products they offer than to the benefits and experiences produced by the products. These sellers suffer from marketing myopia." Armstrong & Kotler, Ch1 - P. 39
In order to avoid marketing myopia, FLIRTY drinkers can submit ideas for their own mixed drinks recipes on the FLIRTY website. Also on the same site, drinkers can share wild, flirty stories – real or fictional, about nighttime escapades or even a run-in with the delivery person. We also encourage as much feedback as our customer would like to offer.
We make FLIRTY for one reason and one reason only - pure delight and it is our main goal to pass that delight on to every pair of lips (and the person attached to them) that has the pleasure of sipping FLIRTY.
We make FLIRTY Vodka from the highest quality grains and essential oils of Wild Cherries combined with a luxurious Vanilla Crème Liqueur.
Because of the creative bottle design, FLIRTY will look fabulous on every shelf, liquor cabinet, or bar. Even when the bottle is empty, it will be incredibly hard to discard.
Furthermore, the FLIRTY mixed martini drinks such as “So Flirty”, “Wild by Nature”, “Cherry Darling”, “Kiss Me Two Times”, are a thrill to order – These drinks have already been established and given to all the “hot spot” nightclubs.
"Many sellers make the mistake of paying more attention to the specific products they offer than to the benefits and experiences produced by the products. These sellers suffer from marketing myopia." Armstrong & Kotler, Ch1 - P. 39
In order to avoid marketing myopia, FLIRTY drinkers can submit ideas for their own mixed drinks recipes on the FLIRTY website. Also on the same site, drinkers can share wild, flirty stories – real or fictional, about nighttime escapades or even a run-in with the delivery person. We also encourage as much feedback as our customer would like to offer.
We make FLIRTY for one reason and one reason only - pure delight and it is our main goal to pass that delight on to every pair of lips (and the person attached to them) that has the pleasure of sipping FLIRTY.
5 comments:
I love the concept of your vodka! It is very cute and girly! I also love the poster you created for your vodka, I'm very curious as to how you did it? Everything looks so fun!
I love the mixed drinks you listed as well, I want to try the Cherry Darling (which club is it at?). I would definitely buy your vodka because it sounds tasty and the bottle is very feminine.
Will the fashion, cosmetics and fragrance be along the same lines?
Love it!
"New product development should be holistic and systematic rather than compartmentalized and haphazard." Armstrong & Kotler, Ch8 - P.243
It sounds to me like your product has been developed properly and very well, in fact! I like the integration of consumer input, and the said beauty behind the bottle. Gives your brand more equity!
“Many organizations develop formal mission statements. A mission statement is a statement of the organizations purpose - what it wants to accomplish in the larger enviornment."
armstrong&kotler chap.2 pg.37
I love your colorful descriptions of your product. I also like the information about your vodka and how, as a customer, it would be beneficial for me to choose your product.
It's clear your target audience is going to be young-adult females and your design and concept of the the vodka clearly fits with your target audience but there are so many vodka's out already that targets the young-adult females that you have to create an image for Flirty Vodka that separates your vodka from the other female targeted vodkas. I see that you are going to unveil it at Lee's Discount Liquor which is a horrible place to unveil your type of vodka since it's female targeted. How bout doing an unveil at a Victoria Secret or at a fashion show, you know somewhere where you know a lot of young females of age will be there. I've been to Lee's Discount, and its a great place don't get me wrong, but its more of middle age people who go and shop their rather than the audience you are trying to go after.
Also, for future reference, a great commercial idea for your vodka is a somewhat shy girl is at a club and sees a cute guy but is nervous to go up to him, so she gets a drink of Flirty Vodka and you pretty much know what can go from there. Then end it with Flirty Vodka, let your inner flirtation show, or some kind of cool tag line.
Response to:
PennySteeler Productions said...
"It's clear your target audience is going to be young-adult females and your design and concept of the the vodka clearly fits with your target audience but there are so many vodka's out already that targets the young-adult females that you have to create an image for Flirty Vodka that separates your vodka from the other female targeted vodkas. I see that you are going to unveil it at Lee's Discount Liquor which is a horrible place to unveil your type of vodka since it's female targeted. How bout doing an unveil at a Victoria Secret or at a fashion show, you know somewhere where you know a lot of young females of age will be there. I've been to Lee's Discount, and its a great place don't get me wrong, but its more of middle age people who go and shop their rather than the audience you are trying to go after.
Also, for future reference, a great commercial idea for your vodka is a somewhat shy girl is at a club and sees a cute guy but is nervous to go up to him, so she gets a drink of Flirty Vodka and you pretty much know what can go from there. Then end it with Flirty Vodka, let your inner flirtation show, or some kind of cool tag line."
I am going to use your idea for Victoria's Secret!!! I was trying to think of a place that would be in just about every city in American and that's it. That's perfect. You're a genious ;)
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